Coming back from a failed launch


Welcome to my little space of the internet where I share launch, marketing and business strategy as well as the behind the scenes of building my businesses.

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Oh, believe me, I've been there. Staring at the screen in disbelief, feeling the sting of disappointment, and questioning my worth. I mean, 900 signups  and not a single sale? It felt like a punch to the gut.

It would have been so easy to throw in the towel, to say “This isn't for me” and walk away. For a few days, I allowed myself to wallow in self-pity. I hung up my launch hat and retreated to my sanctuary, the local coffee shop that had seen me through countless goal setting sessions setting the intention for an amazing launch yet now I was sitting there questioning my whole business existence.

As I sat there, sipping my favourite brew, I thought about quitting. But then, a realisation hit me like a double shot of espresso. I wasn't in this for the sales or the accolades.

I knew exactly why that launch hadn't worked – the offer was way overpriced for this particular niche, I didn't really have a passion for serving this audience – I was just seeing the £ signs because a connection of mine said this audience needed what I do and they had 25000 people on a list who might want it. It was supposed to be an easy sell.

That's not how I do business. It never has been. No wonder it never worked!

What I was all about and what I loved the most, what truly lit me up, was the teaching. Sharing my knowledge, my experiences, and my passion. That's what mattered most.

So, I dusted off my launch hat and dove back in. Not with the intention to sell, but to teach. I put together a 5-day challenge, pouring my heart and soul into creating content that was truly valuable.

And you know what? It worked.

People loved it. They craved more. So, with a newfound sense of confidence and a daring “why not?” attitude, I made an offer. That offer resulted in a whopping $23k in sales.

Talk about a comeback, right?

That experience was truly the biggest wake-up call, a powerful lesson in what makes a launch truly great. It's not about the numbers or the sales. It's about the connection, the experience, the value we bring to our audience.

I didn't know it at the time but this challenge is where Love To Launch was born! I finally found a way of launching that not only worked but that felt good to me.

Looking back, it's almost surreal to think about what could have happened if I had let my worst launch be my last. But I'm no different to anyone else who had a failed launch, I'm not some magical unicorn who's immune to failure. I'm just someone who refused to quit and now the people I used to look up to and dream of having just a fraction of their success are the ones that we help in our agency. That's not an accident, its 9 years of getting back on the horse.

So, are you ready to dust yourself off and get back on it too? Because let me tell you, there's nothing quite like the thrill of a comeback. And I have a feeling that your comeback is going to be epic.

Drop me a “heck yes” if you're ready to take on the world. Remember, it's okay to have doubts, but it's not okay to let those doubts stop you.

It's time for the comeback chapter

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Every person I know that has mastered the art of launches in their business and created wild success in their business has had, at some point, had a failed launch. But the reason they are where they are today is because that wasn’t the last launch they ever did.