What I actually do...

I build products, design systems and advise founders who are growing something real.

P.S. Modern businesses demand range - and mine is built on real experience across products, launches and software.

With roots in early web development, years spent building digital products, leading multi-million pound launches and developing software, I’ve learned how to bring clarity, structure and commercial strategy to complex ideas.

My work now centres on supporting experienced founders who are evolving, scaling or building new products - helping them move forward with confidence, focus and momentum.

Founder, product builder, systems thinker… with a mild caffeine habit and an unapologetic vibe-coding addiction.